Cait Bender
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boricua packaging

 

student work

boricua—a term used by native puerto ricans to refer to themselves—is a vibrant, fictional puerto rican brand specializing in coco frio (coconut water) and pique (pepper sauce). their authentic and organic products target an american audience, with the hope of spreading puerto ricans' love for life.

 coco frio—or coconut water—is a summer staple in puerto rico.

coco frio—or coconut water—is a summer staple in puerto rico.

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 pique is a traditional puerto rican hot sauce, often homemade by fermenting hot peppers, garlic, and peppercorns in vinegar.

pique is a traditional puerto rican hot sauce, often homemade by fermenting hot peppers, garlic, and peppercorns in vinegar.

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 “vamos a janguear” translates to “let’s hangout”, reinforcing a laid-back lifestyle.

“vamos a janguear” translates to “let’s hangout”, reinforcing a laid-back lifestyle.

 boricua is more than just a brand, it's a lifestyle, so live it!

boricua is more than just a brand, it's a lifestyle, so live it!

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