Cait Bender
KRC-Droplets.jpeg

kentucky resources council

 

student work

the kentucky resources council (krc) is a non-profit organization in louisville, kentucky. their mission is to promote a livable and healthy community through legislative advocacy and education. in a design for public issues class, a team of my classmates and myself were tasked with giving krc a complete brand makeover.
contributing work: logo and merchandise.

view the full brand manual on issuu.

the team
cait bender, maddy hamelemily houzecarol de luccakylar warealex weberkaytie white

 from conception to production, we did it all.

from conception to production, we did it all.

KRC-Whiteboard.jpg
 multiple rounds of ideation sketches produced 2 strong options.

multiple rounds of ideation sketches produced 2 strong options.

 unite, protect, empower.  the new brand's tagline represents the new logo: unite symbolized by the underlined "our" in "resources;" protect represented by the rectangle around "ky;" and empower for the circle, symbolizing the importance of the individual.

unite, protect, empower.

the new brand's tagline represents the new logo: unite symbolized by the underlined "our" in "resources;" protect represented by the rectangle around "ky;" and empower for the circle, symbolizing the importance of the individual.

KRC-BeforeAfterDesktop.jpg
ADDY18-KentuckyResourcesCouncil-7-copy.jpg
KRC-FINAL-Stationery-copy.jpg
KRC-VolunteerKit.jpg
KRC-BookCover.jpg