Cait Bender
KRC-BookCover.jpg

kentucky resources council

 

Student Work

The Kentucky Resources Council (KRC) is a non-profit organization in Louisville, Kentucky with a mission to promote a livable and healthy community through legislative advocacy and education. In a Design For Public Issues class, a team of my classmates and myself were tasked with giving KRC a complete brand makeover.
Contributing work: logo and merchandise.

Vew the full brand manual on Issuu.

The Team
Cait Bender, Maddy HamelEmily HouzeCarol de LuccaKylar WareAlex WeberKaytie White

 Unite, Protect, Empower.  The brand's new tagline is represented in our logo: Unite symbolized by the underlined "our" in "resources;" Protect represented by the rectangle around "ky;" and Empower shown by the circle, symbolizing the importance of the individual.

Unite, Protect, Empower.

The brand's new tagline is represented in our logo: Unite symbolized by the underlined "our" in "resources;" Protect represented by the rectangle around "ky;" and Empower shown by the circle, symbolizing the importance of the individual.

KRC-Whiteboard.jpg
KRC-Process.jpg
KRC-BeforeAfterDesktop.jpg
ADDY18-KentuckyResourcesCouncil-7-copy.jpg
KRC-FINAL-Stationery-copy.jpg
KRC-VolunteerKit.jpg
KRC-BookCover.jpg