Cait Bender
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kentucky resources council

 

Student Work

The Kentucky Resources Council (KRC) is a non-profit organization in Louisville, Kentucky with a mission to promote a livable and healthy community through legislative advocacy and education. In a Design For Public Issues class, a team of my classmates and myself were tasked with giving KRC a complete brand makeover.

Contributing work: logo, branding, and merchandise.

View the full brand manual on Issuu.
View the final case study on Issuu.

The Team
Cait Bender, Maddy Hamel, Emily Houze, Carol de Lucca, Kylar Ware, Alex Weber, Kaytie White

 Unite, Protect, Empower.  The brand's new tagline is represented in our logo: Unite symbolized by the underlined "our" in "resources;" Protect represented by the rectangle around "ky;" and Empower shown by the circle, symbolizing the importance of the individual.

Unite, Protect, Empower.

The brand's new tagline is represented in our logo: Unite symbolized by the underlined "our" in "resources;" Protect represented by the rectangle around "ky;" and Empower shown by the circle, symbolizing the importance of the individual.

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KRC-BeforeAfterDesktop.jpg
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KRC-FINAL-Stationery-copy.jpg
KRC-VolunteerKit.jpg
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