Cait Bender
tommy-lisbin-284351-unsplash.jpg

quest outdoors rebrand

 

passion project

quest outdoors is a local outdoors store in louisville, kentucky. quest sells clothes and gear for camping, climbing, winter sports, water recreation, and hiking, and caters to an everyday outdoors lifestyle.

 currently, there is no solid brand that ties the store together. this rebrand gives quest a fresh, rugged look that will carry them forward as their store expands.

currently, there is no solid brand that ties the store together. this rebrand gives quest a fresh, rugged look that will carry them forward as their store expands.

 quest has always put an emphasis on a great customer experience. that's why their new site is as simple and intuitive as possible.

quest has always put an emphasis on a great customer experience. that's why their new site is as simple and intuitive as possible.

 a short landing page gives users exactly what they're looking for without having to search for it.

a short landing page gives users exactly what they're looking for without having to search for it.

Quest-LandingPageFull.jpg
 quest is also a sponsor for several louisville-based events, including the louisville lovin' the hills ultra races.

quest is also a sponsor for several louisville-based events, including the louisville lovin' the hills ultra races.

Quest-BillboardMockup.jpg
Quest-TshirtsMockup.jpg
Quest-CapAndMug copy.jpg
Quest-Store.jpg