Quest Outdoors is a locally-owned store in Louisville, Kentucky. They cater to an everyday outdoors lifestyle, selling clothes and gear for camping, climbing, winter and water sports, and hiking. Currently, there is no design to tie the brand together. This fictional rebrand gives Quest a modern, rugged look that will carry them forward as they expand.
Quest is also a sponsor for several Louisville-based events, including the Louisville Lovin' the Hills ultra races.