Brown-Forman
A variety of work from my time at one of the largest American-owned wine and spirits companies.
All content © Brown-Forman, Tequila Herradura, and Jack Daniel’s.
Tequila Herradura Rebrand
C O N T R I B U T I O N S
Creative Direction • Branding
O V E R V I E W
Visual creative and brand identity guidelines created using existing brand elements. After market research, color evaluations, and feedback from key market stakeholders, these pieces work to bring Tequila Herradura’s new visual language to life and ensure consistency across global markets. The following is a limited view of my work on this internal project.
A W A R D S
🏆 Spirit of Excellence, Brown-Forman, 2019
Community Print Ads
C O N T R I B U T I O N S
Creative Direction • Print
O V E R V I E W
A clean, modern advertising system to lead Brown-Forman into its 150th year while emphasizing key parts of the company’s identity: bottle silhouettes, the circular bug icon, barrel staves, and the liquid inside.
Bike to Jack and Back
C O N T R I B U T I O N S
Wearable
O V E R V I E W
Custom cycling kit for Bike MS’s Bike to Jack and Back. Brown-Forman employees rode from Franklin to Lynchburg, Tennessee to help fund the National Multiple Sclerosis Society.
